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It’s Almost Time for The Big Read Dallas

I’ve told you about it before, but just a quick refresher: The Big Read Dallas is a citywide reading initiative. We’re asking the entire city to read Fahrenheit 451 in April and join us at various events throughout the month. We’ve tasked ninth- and tenth-grade DISD students to lead the charge, so we’re giving every single one of them a free special edition copy (that’s more than 21,000 books).

Next week, we’ll be distributing the books to the 29 high schools that have agreed to either host an assembly, a pep rally, or let us join their English classes. We’ve got an app on the way, DART buses with our posters are starting to run, and, soon, you’ll be seeing the wonderful PSAs that were produced by Reel FX. The above PSA is what we’re showing to students. It’s a little long to run on TV, so I thought we’d show it to you here. The man who put these together, Greg Sunmark, just moved here from Chicago. He’s our new best friend. Not only did he produce the PSAs, but he also did the voiceovers, wrote the music, and then performed the music. I think he’s a good addition to our city.

So, take a look at the PSA, then pick up a copy of Fahrenheit 451. We’re all reading it next month. You should join us.