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Morning News Promises More Reporters, More Reporting. What?

I started seeing these Morning News-emblazoned buses around town a few weeks ago. As the photo suggests, they dig deeper.

I’m more interested in the next line, though:

MORE reporters, MORE reporting

Than the rest of the city? Yes, obviously. Than the newspaper had a year ago, or five years ago, or eight years ago? No. It’s disingenuous at best, and deceptive at worst.