This time it’s the U.S. Postal Service that is kicking the Morning News — and every other American newspaper — square in the jeans. This announcement was made a couple of days ago. The USPS is proposing to cut the rates it charges one of America’s largest direct-marketing companies, Valassis Communications. That would mean more junk mail for you and me, and it would mean a smaller advertising bundle in the Sunday Morning News. The newspaper industry says the move could rob it of $1 billion in annual revenue from Sunday inserts and advertising fliers it sends to non-subscribers.
Time to do some math. Last year, the newspaper industry as a whole did $20.7 billion in revenue. A.H. Belo did $461 million. So Belo accounts for 2.2 percent of the entire industry. And 2.2 percent of $1 billion is, yes, $22 million. That’s nearly 5 percent of Belo’s revenue. Gone.
Sometimes you just can’t catch a break.
4 comments
I’ve never read a single story in the DMN about D Magazine or the Dallas Observer.
If the DMN went away……..it would be fine with me. No loss. What once was a good paper with a stellar group of writers, has not been for many years. Soooo keep chipping away at the revenue….by……by………
Marisa,
Maybe if you read the newspaper, you’d know how to spell…bye…bye…
Good catch, Jim. I used “by” b/c the DMN blog is full of misspelled words and poor English. I wanted to fit right in.