Frito-Lay Offers $1 Million Prize For New Lay’s Potato Chip Flavor

Plano-based Frito-Lay is crowd-sourcing its development of new flavors of Lay’s potato chips. There’s an app on the brand’s Facebook page in which actress Eva Longoria invites you to invent your own flavor and to vote on which flavors you’d eat.

The New York Times reports on this and other social media-based marketing/market research efforts by companies like Frito-Lay and Walmart:

Visitors to the new Lay’s Facebook app are asked to suggest new flavors and click an “I’d Eat That” button to register their preferences. So far, the results show that a beer-battered onion-ring flavor is popular in California and Ohio, while a churros flavor is a hit in New York.

“It’s a new way of getting consumer research,” said Ann Mukherjee, chief marketing officer of Frito-Lay North America. “We’re going to get a ton of new ideas.”

Frito-Lay plans to produce three of the flavors generated by its contest, and to award a $1 million prize to the creator of one of those flavors.

Frito-Lay has already run the contest overseas, resulting in chip flavors like hot and spicy crab in Thailand and pickled cucumber in Serbia.

59 comments on “Frito-Lay Offers $1 Million Prize For New Lay’s Potato Chip Flavor

  1. Vanilla ice cream chips.
    Like dipping fries into a shake!
    Or chorizo chips.
    Bleu cheese and French dressing chips.
    Cinnamon chips.
    These are my official entries

  2. I have at least 80 different flavor submissions. Check out my flavor suggestions and click on the like button if you would eat them. Just for my benefit to see if I am really creative. My favorite is Saratoga Crums 75 This is a chip named after George Crum the inventor of the potato chip and Herman Lay the founder of the lays potato chip and the 75th anniversary of Lays. The flavor is crab, shrimp, cajun, red potatoes, corn and butter. Kind of like an
    old bay crab chip but with shrimp red potatoes corn on the cob. I think that Louisiana Cajun seasoning taste better than Old Bay.

  3. When I was small my Mom would make a casserole after the holidays. She layered sliced potatoes, cheddar cheese and sliced ham and salt and pepper to taste. This was a great supper and also in the morning with eggs for breakfast. I have often thought that this would be a GREAT potato chip flavor.