Dr Pepper + Teen Sex = OMG!

Posted on January 7th, 2009 4:52pm by Dave Moore
Filed under Advertising, Business, Drinking, Entertainment, Media, Television

I was suffering through last night’s episode of “90120” when I saw this odd, glowing Dr Pepper logo prominently placed in a dramatic scene. (Since all scenes in “90210″ are dramatic, forgive me for being unspecific.) My question: if the folks at Plano-based Dr Pepper Snapple Group are going after the “Frazier” crowd, can they really also go after the lusty types (myself excluded) who watch “90120″? For the record, I was watching “90120″ because my wife watches the show. That’s a whole ‘nother blog entry in itself.

7 comments

  1. I think more of the “lusty types” watch 90210. It’s probably a bad strategy to spend ad dollars on 90120 – Hollywood gossip has it canceled by March.

    @ 5:11 pm on January 7, 2009

  2. Perhaps Dr. Pepper should consider offering their tasty beverage in more places outside of Texas before they start a national ad campaign!

    @ 5:25 pm on January 7, 2009

  3. I like how all of the tweener / young adult oriented shows have actors (supposedly in High School) sipping ****tails at bars. When I was younger, I had trouble getting into bars and nightclubs, much less ordering a Johnny Walker and soda.

    I hung out with the kids who got high and drank Dad’s Natural Light or Keystone out at the lake. Where is that TV show???

    @ 5:43 pm on January 7, 2009

  4. Mmmm, Lori Laughlin…

    @ 6:18 pm on January 7, 2009

  5. Actually, Dr. Pepper states their core demographic is men aged 18-34, so yes, they can target the “lusty” types. IJS.

    @ 7:10 pm on January 7, 2009

  6. Dude, get another TV. My wife and I diverged on TV show preference during the first year of American Idol. Save the co-watching for NCIS and movies.

    @ 9:20 am on January 8, 2009

  7. Good point about that second TV, except I fear I would never see my wife again (she has an aversion to the “Wings of the Luftwaffe” shows I tape).

    @ 10:27 am on January 8, 2009