(H/T: everyone on the Internet today)

Avoid describing Neil Diamond as “mesmerizingly sexy” or “greatest entertainer on face of the planet” as it is redundant.

Replace “situation deteriorated/worsened” with “s*** [just] got real.” Ex: On day three of the hostage crisis, s*** got real.

If the second paragraph of your story begins with “He/she isn’t the only one,” don’t come back to work on Monday.

When composing a story about strange murders, always refuse to believe the kids until it’s too late.

If your story reveals the perpetrator of a crime, it is polite to put a spoiler warning at the top.

Avoid the archaic term “lunatic.” Specify whether the subject suffers from Hulkamania or Macho Madness.

It helps spice things up to insert parentheticals such as “cute” and “won’t last” into wedding announcements.

Yesterday, Wired revealed that one of its creators is Ken Lowery. Who, as it turns out, is also one of the people behind Zeus Comics’ geeky-fun online series The Variants. Point your browsers accordingly.

Meantime, we’d brought along some other writers to round out the coverage on InsideCorner, most notably Bob Sturm, he of Ticket fame. Bob broke down the Cowboys for us in the way that only he can. And Gina Miller of TXA 21 has been pitching in on the Mavs front. Zac and Eric threw up a few posts, too, from beyond the arc.

Here’s what we struggled with: we had this great baseball blog run by a full-time employee whose job was to feed and care for the thing more or less around the clock. Then we had this parentless sports blog that was getting passed around from babysitter to babysitter, each of whom gave the thing good care when they had the time but each of whom also had a full-time job (in Zac’s case, keeping Twitter in business; in Eric’s case, breaking necks and cashing checks; in Bob’s case, mediating on-air fights between his broadcasting partner and his producer on BaD Radio; in Gina’s case, keeping Derek Harper’s six-button suits in check on Mavs broadcasts; in Mike Hindman’s case, lawyering; in Jeff Miller’s case, writing books). This is no way to raise a child. A kid needs stability. Rules. An engaged parent.

So. We’ve decided to give our baby to a better home. Or, more accurately, we’ve decided to put the baby down. And not just for nap.

On Monday, we’re pulling the plug on InsideCorner. Its content will still live on the interubes should you ever want to search for a bit of information you remember reading, but there won’t be any links to it on our site. Thank you to everyone who was a part of the magic while it lasted. Thank you especially for your forbearance as we’ve figured out the right course of action.

God bless us all.

So if you’re a devoted reader of Pegasus News, then the headline on this post isn’t news at all. The new name will be Wired Local.

Look, I was in on some of the early discussions when another hyperlocal site in town was planning a name change. There were a lot of bad ideas floating around the room. I mean really, really, really bad. And you can see for yourself what they settled on (after I’d left the company.) But, lord knows, I didn’t have any brilliant ideas of my own at the time.  Coming up with the right name is tough. Particularly when you have expansion to other markets in mind.

And that’s where the trouble comes. When the Dallas Morning News stopped printing its weekly localized sections, like the one for Richardson, and folded that news into its Metro section with “focus pages,” readers were upset. Sure, DMN may have been providing just as many news items about Richardson as it ever had, only sprinkled throughout the week rather than collected together. But there was nothing that said “Richardson Morning News” at the top of the front page. (That’s why the Richardson Neighbors section was such a hit when it launched.)

My point is that in the hyperlocal business the name means a lot. If I’m interested in hyperlocal news it’s because I want to read about myself and my friends and my neighbors. If the name of the publication reflects that, with a true local connection that resonates, you’ve got my attention. (Of course, you still have to deliver the goods.)

If the name sounds generic, and pre-packaged, obviously designed to be portable into other markets, then I know its publishers already have their eyes on the next market. They don’t love me the way I thought they did. I’m not special.

Mike Orren says picking the name “Pegasus News” was a mistake. I don’t know that that name has gained much traction in the market — or whether it ever meant much to anyone in these parts anyway. But at least it was an attempt at connecting with the hearts of readers. (And I’m writing this from the local reader’s perspective, not with advertiser considerations in mind, which are of course a major factor, if not the major factor).

One last question: since we’re moving to a “wireless” world in so many ways, is “Wired Local” already a brand name with an approaching expiration date?

The new look and new features will also come with an entirely new name. She wouldn’t tell me what that was, but indicated that it will be something less Dallas-centric than “Pegasus.” Gap Broadcasting purchased the site in January, and their plan is to introduce sites like Pegasus into markets where they already have radio stations (Gap owns 116 around the country). The new name will be something that can be plugged into any market. I asked Sarah if they felt any consternation at having to give up on any brand power that “Pegasus” has gained in the last three years, and she said they do feel like they’ll be starting over in Dallas from that standpoint.

Dallas is by far the largest city on Gap’s map. Pegasus founder Mike Orren has previously said that Shreveport, Tyler, and Yakima (Washington), would be the first of the new markets. Staff in Shreveport has already been hired, and it will be the first to come with the relaunch, according to Sarah. Tyler will be next.

My question: Does a small market like Tyler need a map of drink specials?

Hyper-local publications are counting on “refrigerator journalism” to keep the presses running. Half the job of putting together a neighborhood paper is making sure you’re running enough photos of cute kids and puppy dogs to keep parents cutting out articles to hang on the fridge.

But the new-fangled hyper-local blogging media is cribbing from that playbook. Witness the Junior Reporters’ Program at Roseland After School Academy, run by Shawn Williams of the Dallas South News site. These videos provide the frightening evidence: An army of cute kids outfitted with probing questions with which to prod sources? They’re coming for you, Park Cities People.

The suit centers on “technology that enables Web browsers to act as platforms for fully interactive embedded applications.” Looking around online for a simple explanation of what that means, I found a sketch in this article. The Star-Courier article, which is much too reliant on Eolas’ own press release, mentions that the company won a judgment of more than $500 million against Microsoft in an earlier patent case, but fails to mention that after appeals the case was settled, presumably for a smaller amount.

But there seems to be a vocal faction on the Web, among those who actually understand this technology, that claims Eolas didn’t really invent anything and is just a patent troll. I don’t know who’s right here. But I have been told that the Eastern District of Texas, which has a disconcertingly simple website itself, is the place to be for patent trolls.

- That’s football tho u win u lose anyway it goes u gotta move on to the nx week. No time to let one game hold u down. about 2 hours ago from Echofon

- @cbeck10 who the f— are u get a life bum about 2 hours ago from Echofon in reply to cbeck10

- Did the game bother me hell yea. We gotta win these type of games I’m pissed the f— off. But it’s over gotta get ready for the nx about 2 hours ago from Echofon

This definitely NSFW link will take you to the Deadspin post that includes video of the pair drunkenly going at it. The video is very short, but in IMHO the dude was over served and lacking in the imagination department. Is it wrong that I hear Brad Sham’s voice saying, “Irvin loves Irving Irvin,” every time I watch it?

Also, check out photographer Eliot Boney’s website. He’s the guy with the apropos name taking credit for the masterful camera work. No word yet on who the two Irvin wannabees are. My question: Where was security while this was going on?

Comments are on like Donkey Kong. Who’s got the best Chris Berman play-by-play?