Uber — the de-centralized, app-based taxi service — has found creative ways to garner themselves free press. Example: short-term puppy rentals. Today brings another such temporary add-on to their usual services. It’s called UberPITCH, though I don’t know why “PITCH” is in all caps.
Between 11 a.m. and 2 p.m. today, riders in Downtown, Uptown, or Deep Ellum will see an extra option when they open the app. By selecting “PITCH,” you can meet up with a venture capitalist who will be moving about the city in one of the company’s black SUVs. Each would-be entrepreneur will then have 15 minutes to make a case for a prospective investment, and the ride will be free.
Which idea should we encourage Zac and Tim to pitch? A 10-part Netflix season for Rica y Chato? A double-decker deck park? An app that will save you the trouble of naming your dog? Their long-rumored dream of opening a bar/detective agency?Read More