Ryanair is famous for its extremely cheap fares accompanied by exorbitant fees, like charging $115 to print your boarding pass for you. The airline even once proposed charging passengers to use the onboard toilet. By contrast, Southwest has resisted the industry trend to charge bag fees. Ryanair’s profits last year were 40% higher than Southwest’s. Says travel-planning website Flightfox:
In the league that Ryanair plays in, Southwest is simply too nice. Southwest maintains wholesome traditional values that when added together, end up costing them millions.