As Zac mentioned in Leading Off, Dem ‘Boys lost again. You know who doesn’t care? Jerry Jones’ financial advisers. That’s because despite not having won a Super Bowl since 1996, and more or less representing the ideal of meh, the Cowboys are the most valuable sports franchise in the world, valued at $4 billion. And as this graphic breakdown of the team’s success illustrates, a big chunk of the recent increase in the team’s value comes from
the worst place to watch sports in the world Jerry World:
“The NFL’s media rights increased 38 percent this year. The Cowboys led the league in attendance, sponsorship and premium seating revenue, and generated $30 million at AT&T Stadium that was unrelated to the NFL.” Michael R. Lysko, director and professor of practice, Sport Management Program at Southern Methodist University.
This should, um, frustrate Cowboys fans. If American sports fans were more like Italians, I imagine that there would be some boycotting of games. But Jerry knows his audience, and there seems to be little reason to believe that continuing to offer a mediocre product on the field will affect the overall Dallas Cowboys package, which continues to win at the bank.Read More