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About That Billboard Ad Aimed at the Richards Group

There’s a billboard ad near downtown Dallas, not too terribly far from the Richards Group’s new building, that reads: “Hey Richards Group. This ad is real.” It bugs the hell out of me because it’s missing a comma. But that’s a discussion for another time. Punctuation aside, what’s going on here? The ad is a shot at the local ad agency from the Outdoor Advertising Association. From this report:

Acknowledging that upwards of half — depending upon whom you ask — or more online ads are consumed by bots rather than living, breathing human beings, the Outdoor Advertising Association has launched an campaign touting the fact that billboards, unlike current-day online ads, are seen by actual human beings.

The new campaign, called Feel the Real, carries the headline, “This Ad Is Real.” Launched to coincide with Advertising Week, the campaign aims to remind people the medium is alive and well and still working hard for advertisers.

Other headlines on posters and kiosks include “You are consuming this advertisement. You are real” and, with a jab at today’s online first mentality, “Media planners, do you have a reality problem?”

Several ads are placed close to ad agencies and are customized specifically for the individual agency.

I’m sure Stan Richards and everyone else at his company agree with me when I say, “Have a copy editor look at something before you put it in 4,000-point type!” [kicks up heels on ottoman in glass house, looks smug]

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Ask John Neely Bryan: A Post-Modern Logo For the City of Dallas

Question: How do you feel about this new logo for your city? Sure, it looks a lot like Plano’s starry P, and Arlington has a star shoved up their A too. But, looking at some of the others, what do they say to people? Irving has horses, Desoto’s eagle is proof of their All-American-ness. Richardson, well, people all over Richardson are trying to figure theirs out. The winner in my book is Addison, which with its jaunty logo, really spells “Party!” What is your opinion on this move? Are we turning into a regional star like Plano and Arlington? Should we keep the branch of nature in our D? Do we need more marketing? And if you have a recipe of two from the 1800’s, I’d love to discuss. — Amy S.

If only the current municipal governance of Dallas had the same wisdom and fortitude of character that you have demonstrated with your query, dear reader, I might could have spared them the wasted time involved in consulting those ne’er-do-wells who prattle on around the old horseshoe each week as to the possibility and probability of replacing the current city logo (the one which comes garnished by a side of parsley) with the star-emblazoned iconography devised by the Convention & Visitors Politburo.

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Booker T. Grad Stars in Beats by Dre Parody

Zach Eisenberg graduated from the Booker T. Washington High School for the Performing and Visual Arts in 1992, the same year I did. (What a coincidence!) These days, he lives in Seattle with his wife and three kids. With the Seahawks playing in the Super Bowl this weekend, Zach and a few of his rain-soaked, coffee-fueled homies decided to create a parody of those Beats by Dre commercials featuring Kevin Garnett and Colin Kaepernick. Their version can be seen on Funny or Die — at least until Dr. Dre’s people send a cease-and-desist letter.

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Could a Company Have a More Awesome Mascot Than a Monkey With a Jetpack?

I’d never heard of Fort Worth-based WDS Logistics until yesterday afternoon, when I saw one of its trucks rolling through Carrollton. The truck caught my eye because of the company’s distinctive mascot, a monkey with a jetpack. (The truck also triggered a debate with my 5-year-old son, who was equally intrigued but insisted that we […]

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What’s Going on With the Alamo Plaza Sign?

From our friends at Oak Cliff People: Michael Amonnet, past president of the Old Oak Cliff Conservation League, is none too pleased about Sylvan Thirty developers’ new call for public input on the historic Alamo Plaza Hotel Courts sign. He was under the impression it would stay put, Amonnet tells me, adding that such signage “reflects […]

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Leading Off (2/11/13)

Perry Goes to California to Poach Businesses: Rick Perry is on tour of California, where he hopes to swoop-in and woo businesses to Texas. It’s a trip that puts the epic state showdown in context: In that corner, Athens. In this one, Sparta. Each serves as the other’s foil, the Ali to its Frazier, the […]

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Sherman Viewers Got an Eyeful of Will Ferrell During Last Night’s Super Bowl

For the second year in a row, Will Ferrell has produced a Super Bowl ad for Old Milwaukee beer. And for the second year in a row, only a sliver of worldwide viewers saw the ad. Last year, it was only folks in the North Platte, Neb. TV market. This year it included parts of Oklahoma, Texas, […]

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