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Dallas Morning News Adds Another ‘Subject Matter Expert’

Poynter reports on Dr. Seema Yasmin, a doctor-turned-journalist who is the third of the Dallas Morning News’ so-called “subject matter experts.” That’s the term the paper is using to describe their joint hires with area universities, a funding scheme that has helped the paper hire an architecture critic (Mark Lamster) and art critic (Richard Brettell). The experiment has worked pretty well in those cases. We’ve just named Lamster “best critic” in the August issue, and Brettell has added welcomed depth to the paper’s art coverage, even if it is a little odd that the art critic at a city’s daily newspaper was once the director of the city’s museum.

So what does Yasmin bring? Well, for example, after the crash of Malaysia Airlines Flight 17, Yasmin discovered that she knew one of the HIV/AIDS researchers on board, Dr. Joep Lange, and she wrote a column about the doctor and his work.

And Yasmin isn’t the first doctor to jump careers into journalism. Attendees of the Mayborn Conference this past weekend heard Pulitzer Prize winner Sheri Fink speak.