Totally Serious Analysis of the New Star-Telegram-WFAA Partnership

WFAA_StarTelegram

Zac mentioned the new media partnership in Leading Off this morning. I have a few more important thoughts to share. Here’s the way I broke down the move last night to Eric via text (minus some vulgar language): WFAA is the jilted girl in this deal. She says, “Oh, yeah, DMN? You’re going to leave me for Channel 5? Fine! The Star-T is totally hot for me.” The Star-T should be ashamed because it’s like the loser in high school who couldn’t get a date with the pretty girl until she got dumped by her boyfriend and went looking for revenge sex.

Eric had a slightly different take. He said the Star-T is the lame dude who waited till 2 a.m. at the bar and got to take home the hot, drunk girl filled with self-loathing. The Star-T is high-fiving everyone at school tomorrow. The Star-T is Farmer Ted.

You want proof that we’re both right? WFAA doesn’t even remember the name of the dude she hooked up with. In the TV station’s story about the hookup, it refers to the paper as the Fort Worth Star-Telegram. The paper is just called the Star-Telegram. It dropped “Fort Worth” from its name years and years ago.

14 comments on “Totally Serious Analysis of the New Star-Telegram-WFAA Partnership

  1. Remember how Ferris Bueller was concerned Cameron would marry the first girl he lays? She would end up treating him like crap because “you can’t respect somebody who kisses your” arse.
    The Star-Telegram has received the “end-all, be-all of” journalistic existence – validation. Channel 8 noticed it. Took the paper “around the world.” Now it’s going to crap all over the once mighty Star-T which is being printed by Channel 8′s old boyfriend, TDMN. Awkward.

  2. The only problem with this analysis is that it assumes newspaper/TV relationships are journalism/content first and marketing/branding second. In other words, they do not have a great impact on the substantive news that I read and watch.

  3. This is the stupidest thing I’ve read maybe ever. I worked at the [Fort Worth] Star-Telegram for 11 years and to this day I still refer to it as the Fort Worth Star-Telegram. Shame on me for being so ignorant. Always enjoy the arrogance at D. So clever.

  4. How common is it for a modern-day daily metro newspaper not to include its city (or at least its region) in its official name? I can’t think of a single other example. Trying to pretend it’s not actually published in Fort Worth?

  5. Everybody over 30 that lives (or has lived) west of 360 still calls it the FWST.

    I’m more disturbed at the way the Channel 5 news will occasionally bring up their touchscreen and simply show a DMN article on the screen instead of doing their own graphic production. Such a dumb, lazy move.

    Though I hate the whole touchscreen thing that all the local news does these days anyway. It doesn’t add anything but a layer of awkwardness — they should just sit behind their desks and read me the news.

  6. The (Newark) Star-Ledger and (Cleveland) Plain Dealer are the only other ones that come to mind.

  7. If memory serves, the move was all about northeast Tarrant County and the monied readers there who don’t consider Fort Worth to be their hometown. The Times (of London) does not use the city in its name. Only one that springs to mind.

  8. Hey, wait a minute! Does that mean only KERA Channel 13 is left for a dance partner? Wick, can you come pick me up? The party is OVER!

  9. What you’ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

  10. Newsday (New York), StarTribune (Minneapolis), Times-Picayune (New Orleans), The Sun (Baltimore) and many others.