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Morning News Hooks Up With Washington Post

Editors, bros: the DMN's Bob Mong and the Post's Marty Baron
Editors, bros: the DMN’s Bob Mong and the Post’s Marty Baron

The Morning News has announced that it is no longer monogamous and that it is adding a third partner, the Washington Post, to its existing relationship with NBC Channel 5, thereby creating a love triangle (if not an actual threeway). Says the News:

Come May, subscribers of the Dallas Morning News will get a bonus — access to the Washington Post’s digital content under a new partnership. The Post said it will open its digital content to subscribers of six metropolitan newspapers to help increase its digital audience and strengthen its position as a national brand.

The Post charges $99 a year for digital access. The News charges $311 a year for a seven-day print and digital subscription and about $100 for a digital-only subscription. The News might tack on a small fee for the added Post material. “Details of how the content sharing will work are being fine-tuned,” says the News.

Seems like a no-lose proposition for the News. The only observation I can offer at this point is that I cannot believe the News is charging $100 for a digital-only subscription — because you can get the whole dang newspaper for free. The $100 simply gets you a “premium” online experience. If your idea of “premium” is “pointless repackaging of stories, using USA Today’s abandoned color palette” and “hard to navigate” and “not worth $5, much less $100.”

From the Post’s position, I only wonder about the commonality between its six new lovers. In addition to the News, it is now embracing: Honolulu Star-Advertiser, Toledo Blade, Minneapolis Star Tribune, Pittsburgh Post-Gazette and, Milwaukee Journal Sentinel. Are the other five all indie papers that are free to strike such a deal? Are they all publishing in cities where Zac Crain will never live? I’m not smart enough to figure it out.

In any case, we look forward to watching it all shake out.

  • Wylie H Dallas

    You know… there’s a guy with some Dallas ties who runs a division of the Washington Post… Tom Leppert. It would be really cool if, as part of an expansion of the Washington Post/DMN relationship, Leppert became Executive Editor of the DMN.

  • White Rock Typer

    Oh, I hope Leppert doesn’t run the company because Tim is against the DMN. And if Tim is against the DMN, he is against the city of Dallas.

  • zaccrain

    He could be a paperboy. With his giant panhands, he could throw, like, 50 papers at a time.

  • Tim Rogers

    Your comment confuses me. So I’d like to clarify. I am not against the DMN. In fact, I am very much for it. Which is why I often criticize its work. I want it to be better. Because I am very much for Dallas, and I think the city deserves a great newspaper.

    Now then, I am very much AGAINST Zac Crain. Maybe that’s the negativity you were picking up on?

  • White Rock Typer

    In that case, you should take your talents to the DMN where you could help turn it into the newspaper you want it to be. Our city deserves your writing and reporting talents.

  • Tim Rogers

    You are very kind to say that. Thank you.