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D: The Broadcast, R.I.P.

Dear Courtney Kerr, Pat Smith, Suzie Humphreys, and Lisa Pineiro:

Working with you ladies for the past six months on D: The Broadcast has been a wonderful experience. We’ll never forget our first date at Mercy, in Addison, for that series of on-camera interviews. Your hair was so perfect. The conversation sparkled.

But we’ve been doing some soul-searching. It’s time for us to move on. The last installment of D: The Broadcast will air September 20, as we end our morning-show alliance with London Broadcasting and KTXD.

Please, we want you to know something very important. It’s not you; it us. You are wonderful, talented, beautiful people. You will find the right boyfriend one day and have a happy multimedia collaboration. And we hope to remain friends. If you need someone to talk to on the phone while you’re watching sad movies in bed on a rainy Saturday, we’ll still be there for you. We’ll still retweet you, too. But we think, for the sake of our personal and professional growth, that we need to see other people.

The hard truth is that when we got into this relationship, we had certain expectations about revenue. Those expectations weren’t satisfied. Perhaps that’s because our audience isn’t watching TV at 9 in the morning, which we suspected all along but became more and more convinced of during the six months that we’ve worked together. We’ll be forever grateful for everything you and London Broadcasting taught us about television. We expect to do something in that medium down the road. We feel we know you well enough to say that you won’t be jealous when that time comes.

With fondness and deep respect,
D Magazine

Update (4:14) – The ladies respond here.

Update (5:48) – The official press release after the jump:

KTXD, D MAGAZINE TO END MORNING SHOW ALLIANCE

Local station KTXD and D Magazine will end joint production of D: The Broadcast, which began airing on KTXD in the 9 am timeslot on February, 18, 2013. The agreement will terminate on September 20, 2013.

Phil Hurley, Executive Vice President of London Broadcasting, which owns KTXD, said, “As we expand our station group throughout Texas, our plans are to syndicate the show to all of our markets and appeal to a more diverse female demographic audience.  We appreciate D Magazine’s entrepreneurial spirit and their cooperation in launching this successful local morning show here at KTXD in Dallas.”

Wick Allison, chairman of D Magazine Partners, said, “KTXD’s willingness to experiment with us on a D-branded show shows how visionary it is in its approach to local broadcasting. They have big plans for the show that I think will be very successful, but which fall outside our targeted audience. They encouraged us to stick our toe into television, and we’re glad they did. We love the medium, and we think there are great opportunities for expanding our reach in television. We are very grateful to London Broadcasting for expanding our horizons.

London Broadcasting Company is a Dallas-based media company focused on owning and operating Texas media properties.  As the largest mid-market broadcaster in Texas, London serves 9.9 million Texans in 3.6 million households, representing 41 percent of the Texas population.  It owns stations in Dallas, Tyler, Abilene, Waco, Bryan, San Angelo, Beaumont and Corpus Christi, and is affiliated with all four major networks, Mundo Fox, The CW, ME-TV, and THIS-TV.  DFW viewers can tune into KTXD-TV on channel 47 on DISH Network, DIRECTV, and AT&T; channels 24 and 428 on Time warner; channel 18 on Verizon; channel 249 on Comcast Xfinity; and channel 22 on Charter Communications.

D Magazine Partners is Dallas’ leading magazine publisher, custom content provider, and online service. Its flagship publication, D Magazine, was founded in 1974.

16 comments on “D: The Broadcast, R.I.P.

  1. That was a lot of work and creativity for six months but honestly I thought six weeks max. At least you gave it a go. Up next, D the movie?

  2. Gosh. That’s such a mean spirited write up. Is it really necessary to spew sarcastic hatred? I guess maybe Houstonia Magazine’s write up about ‘Houston vs. Dallas’ may be on target.

  3. Congrats Taisia! You nailed it! Add D: The Broadcast to your list of jaw-dropping prognostications. When others were hopeful you would have none of it. Fools! Where others saw opportunity you envisioned failure. Idiots! It must be very difficult to take the bitter rhetorical risks (and to reap the sweet rewards) associated with being a nattering nabob of negativism.

  4. Tim, we love you. There. We said it. If given the choice, we wouldn’t have painted this whole thing as a break-up, because that’s not really what it is. We’re simply spreading our wings. But we like how witty you are, so let’s go with it. As with every ex-boyfriend we’ve ever known, you’ve failed to share our side of this fantastic love story. Actually, you’ve left out the most exciting part! This beautiful offspring born of a groundbreaking collaboration between two trailblazing companies ( D Magazine and London Broadcasting) will continue to flourish! In fact, we’re putting on our big girl pants and, in addition to airing in Dallas, we will be airing The Broadcast across the great state of Texas come September 23rd! From Tyler to Abilene to Corpus Christi, the ladies of The Broadcast are about to be welcomed into millions of Texas households. Cool, right? We’re super excited. And because you are our favorite ex-boyfriend, we know you’re excited for us. (Right? RIGHT??)
    The great news is, throughout our courtship, we have been blessed to meet and work with some of THE most amazing people associated with D Magazine. True story. Wick Allison is a visionary and one of the most interesting people we’ve ever met. And you, dear Tim, have become a friend and always provided interesting topics on all that is Dallas. We know Big D is your gig, so promise us you won’t be jealous if you hear us gushing about other Texas cities, okay? We’ll always love you. In fact, we wouldn’t be opposed to the occasional booty call in the form of a guest appearance now and again. xoxo
    The Ladies of The Broadcast

  5. Cast your eyes just to the right of this comment and note that FrontBurner takes its relationship with KTXD so seriously it hasn’t bothered to add the station to its list of local media even after several months of “partnership”.

    Happy the show is staying around in a slightly different form. It’ll be nice to still have a little Lisa in our lives. Suzie, too.

  6. It was pretty bad. Not the girls, they weren’t bad, but just the show didn’t work. I don’t think anyone local can compete with what national morning shows offer. That includes pay for play GMT on channel 8.

  7. Sorry, but I missed all those shows. I am wondering how Frisco can offer 115mm on tax incentives to JJ without going federal or shipping booze to him. That would be a lot of property tax.

  8. I thought the TV show was pulling great ratings according to a Frontburner post? I seem to remember someone posting that the show was the highest rated show in its time slot.

  9. They had a show ???? LMAO
    Was that Kerr chic selling sunglasses on it like QVC does ???
    No name people with NO talent.

  10. July 2,2014, was my very first time to see you show July 2,2014, was my very first time to see you show “The Broadcast. Watched it because of Miss Humphreys. I was so sorry to hear that she was leaving the Show to be with her husband.. However my reason to write is due to Miss Kiers playing with her dress the entire time of the show… Making sure that she was showing much leg and looking downwards to her Cleavage was showing all that she could show legally, making her to appear as a “ Lady Of The Night”… I reiterate it was very good to see Miss Humphreys again
    Thank you, Gary Shanahan
    garyshanahan1107@Yahoo.com.