8 comments on “Jack Eskridge, the Man Who Created the Dallas Cowboys’ Logo, Has Died

  1. I’ll never forget Coach Eskridge at Liberty Junior High in Richardson. Especially when he made us chant “Rock Chalk, Jayhawk” over and over in 1988 the day after KU won the national championship. Also, he invented a machine called “The Jumper” that was used to increase vertical jump. Had no idea about his Cowboys background, which is crazy. He was awesome.

  2. His grandson, Zack, was an outstanding QB at Midwestern State (leading all of Division II in passing efficiency his junior season) who was in training camp with the Cowboys wearing the logo Jack designed.

  3. He will forever be missed. As a wide receiver playing for Coach Eskridge at Liberty Junior High in Richardson, one of my many favorite sayings from coach came whenever we dropped a passed was “The ball hit you in a bad spot, your hands”! I too had no idea of his incredible past. We love and will miss you Coach! Rest in peace.

  4. Eskridge may have designed the star, but the concept of putting a star on the helmet came from Alicia Landry.

  5. That is correct. She came up with the old blue star. Jack designed the star that is currently on the silver helmet and is associated with all Cowboys memorabilia. He gave it the 3D look that it has today.

  6. Coach Eskridge was an assistant /JV coach for my jr and sr years in high school back in ’92-’93 at engle wood Christian. I still to this day use his line on a short jumpshot “Never up never in!” Not to mention my favorite history teacher of all time. I wrote a paper on him in college and can confirm his stories. He was a very passionate and caring man. They just don’t make them like that anymore!