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Which ‘Best New Restaurants’ Cover Would You Have Published?

By now, surely, your December copy of D Magazine has arrived at your house. Thank you so much for being a subscriber and for contributing to the enterprise that brings you so much joy every month in your mailbox and every day on your various electronic devices. Every so often, I like to pull back the curtain and show you the cover options we considered before hitting the “print” button. Here, then, are the final two options we had for December’s “Best New Restaurants of 2012.” On the left, you see the Better Than Sex chocolate cake from Sissy’s Southern Kitchen (as photographed by the brilliant Kevin Marple). On the right, you see Lisa Garza, proprietrix of Sissy’s (as photographed by our own Elizabeth Lavin). Personally, I preferred the Lisa Garza cover. It’s a great composition. It’s unexpected. But I can’t tell you that it would sell better than the cake. Which is why we went with the cake. It communicates “food” and “restaurant” more quickly. After the jump, I invite you to register your preference in a poll.

Which cover do you prefer?
The Better Than Sex chocolate cake
Lisa Garza with chicken
  

8 comments on “Which ‘Best New Restaurants’ Cover Would You Have Published?

  1. I’m surprised by how even the voting is. What we’d love to do, of course, is print and distribute BOTH covers, which would be the only real way to learn what sells. Problem with that is subscribers who see a different cover than the one that came to their house. Then they buy the magazine they already have and are less than pleased.

  2. Lisa Garza. You seen one beautifully photographed piece of chocolate cake on a magazine cover at the checkout aisle, you seen ‘em all.

  3. doesn’t VF or somebody send out the magazine with more than one cover, one inside the other(s)? not that that would solve any of your problems but there it is

    also the cover with Lisa Garza on it is mighty daring, isn’t it

  4. To my haters: Mr.Mantooth… I would love to invite you all into Sissy’s to meet me in person over a complimentary cocktail. You may hate me less if you actually know me as a real person. I try to reserve judgement of those I have never even met.

  5. I had so much fun photographing Lisa, she was truly a pleasure to work with in every respect! I really enjoyed my time with you Lisa and look forward to hopefully working with you again.

  6. I’m so sad Lisa and Amelia didn’t make the cover – though that cake is hella good. Without the raspberry.

  7. Lisa, I am very thankful you share
    yourself through the talents God gave
    you. My daughter is a Chef that works for you.
    She speaks highly of you. Soon, I will visit
    Sissy’s and hopefully meet you.
    Thank you for all you do,
    Victoria Davis from Memphis, Texas

  8. I am very thankful you share
    yourself through the talents God gave
    you. My daughter is a Chef who works for you.
    She speaks highly of you. Soon, I will visit
    Sissy’s and hopefully meet you.
    Thank you for all you do,
    Victoria Davis from Memphis, Texas