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Museum Tower Offers Money-Back Guarantee

This story (paywall) makes me smile. Museum Tower is offering buyers a money-back guarantee. From the Morning News:

“We’re confident and proud of Museum Tower and are willing to financially stand behind the project,” tower spokeswoman Rebecca Shaw said Monday. … She declined to provide details of how the guarantee would work.

How do you offer a guarantee and then not explain how it works? Follow-up question: how do you offer such a vague and therefore unenforceable and worthless guarantee — and still get a newspaper to write a story about it? Shaw is a Spaeth Communications operative. Merrie Spaeth has apparently taught her the “These aren’t the droids you’re looking for” mind trick.