Museum Tower ad
The ad you see above runs on the back page of the Business section today. I find it curious for several reasons. First, it is interesting how the ad dances around the solution to the glare problem. As in: “A team of architects, engineers, and material and construction experts evaluated more than 20 ideas. Today, the most promising potential solutions are undergoing exhaustive testing with the highest standards of science and technology being applied.” A more upfront and honest ad would read: “A team of architects, engineers, and material and construction experts evaluated more than 20 ideas. Today, we believe the best option is for the Nasher Sculpture Center to change its roof. We’ve told them that. They won’t listen.”
The other thing I find curious is that the Dallas Police and Fire Pension System, which owns the building, would even buy an ad in the Morning News. They have made their distaste for the paper patently clear. As in: “Dallas Morning News reporters, and at least one other media organization in Dallas, have chosen to ignore the SPJ Code of Ethics, which they so fervently hold up as a shield of honor, and instead are pursuing advocacy journalism to serve the agenda of one side of this complex situation. The Dallas Morning News has engaged in a coordinated campaign to move public opinion toward the Nasher side of that agenda, because your own reporter openly stated he, and by projection your paper, hold the rule of law in disdain. The Dallas Morning News, by this unethical act, has declared its advocacy agenda to influence public opinion with such pejorative fervor against our client in an attempt to force them to change their building.” Why would you give money to an organization that you hold in such low regard? It is perplexing.
Finally, I take it that the mediator in this case, Tom Luce, has declared an end to the media blackout. Right? Because surely if the media blackout were still in place, we wouldn’t be seeing full-page ads in the Morning News.
I’ve reached out to the Nasher to see if they have a response to this ad. I’ll update this post as soon as I hear back from them.