"Hey, you rascals. Your old pal Mayor Mike here. Just wanted to rap with you guys for a minute about a very serious problem we're facing."
"The West Nile virus."
"Now, over at City Hall, we're facing some tough choices about what to do. We've been wrestling with this. The other day, I rounded up the staff so we could grab this tiger by the tail. I even put on my best work sweater."
"I said, 'Look, guys. We need to get our arms around this, and fast.' No one had any ideas right away, so I went out back and gathered up some sticks. Something I like to do to keep in shape and get my mind right."
"What we needed: a way to make the citizens feel involved, because its their health on the line, but not like a town hall meeting, because, really, did we have time for that?"
"Then I thought of something."
"Twitter and Facebook."
"I grabbed the old 3GS and typed as fast as I could: 'WeSt NiLe is CRAY!!! smdh. Wut yall think???!!??? #citizenmike.' BOOM. Done. Problem solved."
"Now, am I going to use that feedback in my decision?"