Behold the D Magazine Newsstand at Love Field

Posted on February 20th, 2012 12:01pm by Jason Heid
Filed under Business, Local Government, Local News, Media, Shopping, Transportation
D-Magazine-newstand

A rendering of the proposed D Magazine store at Love Field. We leave it to our readers to photoshop a picture of Tim standing behind the counter.

We’ve been sitting on this information for awhile because the business interests of the D Magazine Empire were involved, but since Unfair Park mentioned it over the weekend: Yes, it looks like there will be a D Magazine Newsstand in the new terminal of Love Field.

Our humble store, on which we partnered with HMS Host to beat out other companies – like Hudson News and Paradies –  that sought that deal, should be completed sometime in the middle of 2013. Texas Monthly and CNN are also going to have branded stores at the airport.

We don’t make any revenue directly from this store. So if you’re fearful of funding the creation of our 10 Most Beautiful Women in Dallas list every time you buy a stick of gum there, don’t worry.  Obviously the big benefit to us is the brand exposure, and it saves a tiny bit (like $30 a month) on what it would cost normally to place our magazines in a store like this one. Plus we’ll get some free advertising for our own purposes on the LCD screens in the store.

Yes, we’re all very much hoping we can convince Wick to take the first shift at the cash register.

20 comments

  1. Will we soon see lists of “Top Ten Restroom Stalls at Love Field”?

    @ 12:30 pm on February 20, 2012

  2. Please explain how there is “no revenue directly from this store” that bears the D Magazine name?

    @ 12:42 pm on February 20, 2012

  3. So by beating out Hudson News for the concession, you are taking money from the pocket of the utterly deserving Eddie Bernice Johnson. Racists!

    @ 12:50 pm on February 20, 2012

  4. @Avid Reader: “Obviously the big benefit to us is the brand exposure, and it saves a tiny bit (like $30 a month) on what it would cost normally to place our magazines in a store like this one. Plus we’ll get some free advertising for our own purposes on the LCD screens in the store.”

    @ 2:06 pm on February 20, 2012

  5. Must one be an already-patted down flying customer to access this stand or is it going to be open to the non-flying public, too?

    @ 2:53 pm on February 20, 2012

  6. Will there be other magazines available? Like Time and Us Weekly?

    @ 3:10 pm on February 20, 2012

  7. @Tom: I believe all the usual suspects will be on the racks. Obviously, we will have a prominent position, though.

    @ 3:16 pm on February 20, 2012

  8. Won’t the tag read DAL?

    @ 3:23 pm on February 20, 2012

  9. @Zac Crain, Thank you for quoting your post and leaving out any actual answer. Did you just pay whatever store is going in there to name themselves D Magazine News? Is there truly no ownership in the news stand? Who is the actual D Magazine Newsstand owner? Why did they not use their own name?

    @ 3:26 pm on February 20, 2012

  10. @Avid Reader: The owner of the store wants it to be branded locally. I think it is also happening in other cities, but I might be mistaken. We beat out some other folks for that right. I don’t know who. We get what Jason says we get: free placement, and free advertising. That’s it. No revenue. Well, unless whatever Wick brings in on his shift, but I doubt he’s sharing that.

    @ 3:31 pm on February 20, 2012

  11. When I say, “nice rack” to one of those lovelies in your office, they will know I’m talking about your news stand, right?

    @ 3:37 pm on February 20, 2012

  12. Gotcha. Thanks for the clarification Zac.

    @ 3:41 pm on February 20, 2012

  13. I think the D sign is too subtle. Maybe you could make it strobe — or spring forward periodically on giant Slinkys.

    @ 5:29 pm on February 20, 2012

  14. @Zac Crain, You respond to “Avid Reader” thusly: “The owner of the store wants it to be branded locally…”

    OK, fair enough, but that singular question asked by Avid Reader remains unanswered: “Who is the actual D Magazine Newsstand owner?”

    Seems simple, the crust of the biscuit.

    @ 11:16 pm on February 20, 2012

  15. > “Who is the actual D Magazine Newsstand owner?” The bear cub, of course.

    @ 7:51 am on February 21, 2012

  16. Since nobody wants to answer Avid Reader’s question…we are left to assume that the actual owner(s) of the store are being intentionally hidden. I’m going to wildly speculate that the store is actually owned by the Chinese government, Monsanto, OJ Simpson, NAMBLA, Planned Parenthood, Casey Anthony, The Church of Scientology, Lamar Odom or some combination of the above. Someone needs to get to the bottom of this.

    @ 8:51 am on February 21, 2012

  17. @Jackson: I don’t know or I would have said. I wasn’t paying attention to that part of the meeting. It was early and they were speaking quickly. Who owns the newsstand? Someone who owns and operates newsstands, or owns a company that has a division that does so, or, I don’t know, an eccentric billionaire who is using this as cover to take over various airports in a — to be honest — extremely convoluted scheme to bring about world domination. Or whatever Matt said. Not us.

    Now, are we probably fronting for some multinational corporation — with owners safely ensconced in the GD Park Cities, no doubt — that is slowly, but oh so surely, bringing down the American way of life as we know it, all the while hiding behind the Bible and the Constitution and various (and nefarious) loopholes in the national tax code? AREN’T WE ALWAYS?

    @ 9:13 am on February 21, 2012

  18. @RAB: You haven’t seen the audio-animatronic D Family Band that performs in-store every hour on the half hour. The Wick that our robot guys came up with is stunningly life-like. Almost more so. The Tim has too much hair.

    @ 9:16 am on February 21, 2012

  19. Will they sell girlie mags and lotto tickets and tobacco and cigarette lighters with a gambling motif? I have a friend who, that’s practically all he ever buys. It would cool if somehow it was like duty free, because I don’t actually live that far from Love Field. Is what he said.

    @ 9:16 am on February 21, 2012

  20. @Jackson: Sorry, I was too busy applying for Wilonsky’s job yesterday to notice your comment/question.

    Our partner in this venture, as I noted in the post, is HMS Host. Those are the mysterious owner-operators.

    Thanks for reading.

    @ 9:43 am on February 21, 2012