And so on. Do people click on those because they’re sensational subject-wise? Of course. Oh my lord. But also, because they generally make sure to CAPITALIZE a word in most headlines. That tells me, as a reader, “There is something important here. Something IMPORTANT. SOMETHING important.” See? You want to click on that sentence don’t you? But you can’t, because all it would do is highlight the sentence, and not take you to a magical, grammatically suspect blog post. Anyway, I’m doing this from now on.
- Brendan Higgins Arrested in Aspen by Tim Rogers
- American Airlines Outsources Its In-Flight Magazine by Tim Rogers
- Brendan Higgins Fired From Channel 11 by Tim Rogers
- Huey P. Newton Gun Club Marches in Dallas To Protest Police Shootings by Tim Rogers
- About the Use of the Word ‘Portmanteau’ in Our July Issue by Tim Rogers