Find a back issue

Dirk Nowitzki Is Officially the NBA’s Most Marketable Player

Nielsen, of the ratings game, also calculates the marketability of professional athletes. In the latest algorithm, the Big German is atop the list of NBA players, and by a large margin. Dirk’s “N-Score” — the number that, according to the Nielsen website, “measures name and image awareness, appeal and personality attributes such as sincerity, approachability, […]

Full Story