CitySquare Vandals Take Their Marketing Message to Downtown Sidewalks

Posted on October 26th, 2010 9:37am by Tim Rogers
Filed under Advertising, Urbanism

Walking to the parking garage yesterday I saw this message drawn in chalk on the sidewalk in front of the DMA. I thought, “Huh. Why would the cucumbers in Texas have lower self-esteem than cucumbers in any other state?” So I did some journalism-style web browsing and checked out that site. Turns out the former Central Dallas Ministries has, with some help from the folks at the Richards Group, rebranded itself. CEO Larry James explains here why the nonprofit poverty-busting outfit changed its name to CitySquare. And apparently the chalk marketing is all over downtown. I’m not the only one who has stumbled across such a message.

2 comments

Did your security camera catch them on tape, too? Or was that just for Idea Week escapades?

Idea Week Do-Over @ 12:23 pm on October 26, 2010
You know, when the “for the Children!™” crowd doesn’t even bother counting hungry children and is just counting children who might get hungry later, I take that as a very good sign.

Phelps @ 4:45 pm on October 26, 2010

FrontBurner® launched in March 2003, the first blog in Dallas run by a media organization. This is where the editors of D Magazine come to waste a tremendous amount of time.

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