Local Magazine Puts Pancakes on Its Cover

Posted on August 19th, 2010 2:10pm by Tim Rogers
Filed under Dining

Our new issue went to subscribers today and will show up on newsstands this weekend. Our cover story is about the places in town to eat breakfast. If you don’t subscribe right now and/or buy a copy at Tom Thumb, yours will be a sorry plate of bacon indeed. Those in the know, though, will be eating the best bacon in Dallas (it’s true).

Anyway, you’re probably wondering how we photographed that Dagwood-style stack of pancakes from the AllGood Cafe, in Deep Ellum. The short answer: we had to cheat by replicating their cakes in the studio. For the long answer, won’t you jump with me?

StephanieHere’s what our creative director, Todd Johnson, tells me: “That’s food stylist Stephanie Greenwood making the pancakes. For every one successful pancake, she made four to five rejects. In the end, we used 10 pancakes on the cover. Do the math. That’s a lot of leftover flapjacks. In this shot, where she’s carefully building the stack, I especially love the bottle of wine and Windex in the frame. Nothing says tasty breakfast food like blue window cleaner, eh? Before photographer Manny Rodriguez shot the pancakes, Stephanie used a blowtorch to melt the butter. Oh, and the trick to super-sticky, thick syrup? Put it in the freezer.”

15 comments

  1. That All Good pancake next to a plate of huevos rancheros gurantees two things, a great saturday morning and a future trip to the cardiologist.

    If you’re real lucky you’ll run into Evan Grant at breakfast. It’s a shame that Tim fired him from this site.

    @ 2:20 pm on August 19, 2010

  2. The woman who owns Ham and Eggs is the MEANEST OLD BROAD I have ever encountered. Do NOT go in there unless you want that horrible woman yelling at you! She sits in the back like an old mafia boss and scolds people, including the customers.

    @ 2:34 pm on August 19, 2010

  3. How dare you, sir! Evan broke our heart.

    @ 2:38 pm on August 19, 2010

  4. @Katy: I like the sound of this Ham and Eggs woman. Appreciate the heads-up.

    @ 2:59 pm on August 19, 2010

  5. Manny Rodriguez is the bomb!! I’ve worked with him on food photography and his attention to detail always produced stunning photos. Good work Manny!

    @ 3:03 pm on August 19, 2010

  6. No babe eating the pancakes? Tim, you know this is NOT going to move magazines off the newsstand.

    @ 3:08 pm on August 19, 2010

  7. @ Zac, I find myself needing to include a shot at Tim in every comment I make here. It completes my posting experience for some reason.

    @ 3:15 pm on August 19, 2010

  8. @Tim: If you sort of tuck one foot under your other leg so you’re in kind of a half-Indian-style seated position at the table, look out. That’s all I did, I swear! And BAM. Yelled at. Harumph.

    @ 4:03 pm on August 19, 2010

  9. @Katy-
    Jackie Shields is no longer the owner of Ham & Eggs, she passed away Nov. 2007 – I liked her gruffness. She survived the Japanese invasion of the Philippines, was in POW camp and watched her father being dragged off during the Bataan Death March.

    I think her kids finally sold Ham and Eggs this year.

    @ 4:04 pm on August 19, 2010

  10. I’m holding out for the “Best Dallas Publications” survey and issue, but maybe the pancakes will tide me over during the wait.

    @ 4:12 pm on August 19, 2010

  11. I love me a good breakfast, but this cover is too monochromatic.

    @ 5:54 pm on August 19, 2010

  12. …and, the pancakes are burned. And there is a sandwich inside the mag that has a burned bun, too. D, stop burning restaurant’s food.

    @ 11:07 pm on August 19, 2010

  13. One person’s burned bun/flapjack is another’s toasty perfection.

    @ 1:06 pm on August 20, 2010

  14. Loved the cover! Made me hungry for pancakes! Good job!

    @ 8:22 am on August 23, 2010

  15. All I know is that the stylist is Good Looking.

    @ 10:39 am on September 7, 2010

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