I know you all love hearing Super Bowl updates whenever we get them (lookin’ at you, Mike), so here’s another one brought to us by the Star-Telegram. Michael Morris, director of transportation for the North Central Texas Council of Governments made an announcement last night that Interstate 30 between Dallas and Fort Worth will be renamed the Tom Landry Super Bowl Highway. The change isn’t official yet. Morris wants to run it by the NFL. I’m not sure when the change may take place, but what I want to know is whether or not the highway will go back to its original name after the game. And, also, how costly will this project be? (Wait before you say I’m not a journalist because I didn’t do any investigating. I have a call in to Morris to ask these questions. He’s just busy.)
7 comments
The is getting tiresome. Maybe Arlington can change their name to Super Bowl, TX like Clark changed their name to Dish.
Or maybe Arlington can change their name to “you paid for the stadium but the visitors still stay in Dallas, TX”
Do these antics go on in every city when it hosts the Super Bowl? I suppose they do, and we just don’t hear about them….?
It will always be I-30 to me.
Or even worse, Michael – “You paid for the stadium but broadcasters still say it’s in Dallas”
You can bet the NFL will want royalties if the road has the word “Super Bowl” attached to its current name of Tom Landry. They even tried to claim that they owned all the rights to any fleur de lis and to the phrase “Who Dat?”, both of which preceded the NFL in existence by a thousand years and a century, respectively. They lost that one, but they might have some claim over the name “Super Bowl” since it will obviously be associated with the NFL and its brand in concept.
Just wait until Mayor Tom hears about this. He’ll want to call it “Tom Landry Super Bowl Highway That Also Takes People to the Dallas Convention Center Hotel.”
Am I the only one who thinks that attaching “Super Bowl” to everything makes us look stupid? I realize it’s a big money maker but it is only ONE day. Idiocracy.