According to Mark Cuban, a name’s pretty important, even if it’s misspelled. That’s why he sent a cease and desist to Maverik Dallas, a select lacrosse team. In September 2008, the team partnered with a New York equipment manufactuerer called Maverik Lacrosse. So the team took that name. It created its logo, an outline of the state of Texas, and chose its colors of black, Carolina blue, and white. A little more than a year later, the team got the cease and desist notification and has now changed its name to Coast 2 Coast Lacrosse Academy.
John Marano, owner/director of Coast 2 Coast Lacrosse Academy, said lawyers told him he could probably win his case because the spelling is different and it’s a different sport from the Dallas Mavericks. However, he’s looking to expand his business and decided to not spend the money. He said his lacrosse players were disappointed in the change.
“Maverik is a cool name. To them, Coast 2 Coast is meaningless. It’s hard for the kids, however, for us, it’s business sense,” he says.
I have to agree with the kids. Maverik is way cooler.
8 comments
I generally like Mark, but he’s a giant douche on this one!!!
Couldn’t a case be made that Carter/Sonju “lifted” the name from UTA way back when?
A trademark registration is only for a particular category of goods (BB, lax, etc.) and only protects those goods. but wasn’t Cuban interested in a NLL team in Dallas?
I agree. It’s much kooler.
There couldn’t be any confusion between the Dallas Mavericks and Maverik Dallas unless Maverik Dallas: (1) didn’t play defense, (2) was led by an over-the-hill point guard that allows anyone moving faster than the woman who fell and couldn’t get up to blow by him [I mean, did you see Westbrook abuse Kidd last night?], and (3) has a hypocritical owner.
@JimFB:
Agreed, since UTA doesn’t have a football team, it could be argued that their primary sport is basketball. I think a cease and desist letter should be sent to Cuban immediately.
At first the color scheme separated them, and the fact that UTA won more games back then, but now they both wear blue. Cuban should have to donate to the scholarship fund at a minimum.
When I was at UTA, we liked to say our football team has been undefeated since 1986.
Somebody call Bunky Vroom quick! I’m sure he can make this work for everyone.
http://crookedarrowsmovie.com/press
(yes, he’s from/ often in Dallas… and a Mavs fan too).