I can only assume that people in Dallas aren’t getting their teeth whitened and straightened as often as they were before the economy went into the tank. I make this assumption based on the following lawsuit:
Cowboys Stadium LP
v.
Dallas Center for Cosmetic Dentistry PA
2/2/2010 352-243435-10
Defendant agreed to pay $2.1 million a year to lease six Cowboys Stadium suites for 20 years. Defendant backed out of the deal by refusing to pay the first year’s rent. Plaintiff seeks the entire $42 million owed under the lease.
At one point, apparently, the Dallas Center for Cosmetic Dentistry was doing well enough to commit $42 million to watching Cowboys games. But now? Not so much. What’s next? Plastic surgeons pulling out of their contracts, too? The horror.
4 comments
Downturn?
Seriously, how can anyone justify that much to watch football? And don’t tell me it’s because you get the concerts also.
I am not surprised by this. I actually used the dentist for awhile when he was just a dentist and not a cosmetic dentist. He brought in a younger dentist that was supposed to take over the practice. During my last appointment there, the new dentist came in and said I had teeth that were about to crack in half and I needed $5000 worth of work to fix! I promptly switched dentists and have been told my teeth are fine. My guess is that all the other patients have also learned of this scam and moved on to other dentists, thus leaving this ambitious youngster without a practice and without money to pay for the suite!
Not surprised because of the economy. However, Texas is doing quite well compared to the rest of the nation, and with seriously targeted marketing efforts, no cosmetic dentist needs to hang up his or her mirror yet. Keep those veneers coming… A Kelton Research study showed that after teeth whitening, participants were more likely to land a job and at a higher pay rate, so there IS reason for cosmetic dentistry to do well, even in a sluggish economy. http://www.moderndentalmarketing.com.