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How Much Money Will Super Bowl XLV Bring?

Posted on November 10th, 2009 10:40am by Jason Heid
Filed under Business, Events, Local News, Media, Sports

I was a little confused in reading today’s Dallas Morning News story wherein Super Bowl XLV Host Committee CEO Bill Lively says the North Texas game will have a record impact, but declined to give a figure.

Lively gave us a figure just a few weeks ago: About $500 million.

Granted, the host committee hasn’t yet released any findings of the official economic impact study that it commissioned. So Lively’s number is probably just him doing what he needs to do at this point: boost expectations. He’s optimistic that North Texas will come in higher than the record take for Arizona in 2008.

Of course some sports economists cast doubt on any estimates in the hundreds of millions of dollars.

3 Comments to “How Much Money Will Super Bowl XLV Bring?”

LakeWWWooder @ November 10th, 2009 at 1:17 pm

Regardless of the attempts to soothe Arlington by calling this “North Texas”, the television viewing audience and the announcers will say “Dallas”.

The bad news for Dallas is that the world will see Arlington and think it’s representative of “Big D”.
Dallasite @ November 10th, 2009 at 2:30 pm

A couple of things I’ve learned about the Arlington Super Bowl:

1. 100% of the ticket revenue goes to the NFL, not the city or stadium owner.

2. Arlington only won the Super Bowl by one vote.

3. They are going to start Super Bowl events in the Spring, and run them all Summer/Fall leading up to the event. This is a first.

4. Jerry Jones is planning to have a wardrobe malfunction at halftime.
"Do-oh" @ November 11th, 2009 at 7:45 pm

Easy,
$499 million from the exhorbitant parking rates across Arlington.
$1 million generated by taxis and shuttle buses taking the right minded folks of Arlington to the airport to get the hell out of dodge while the fiasco takes place.