Comments on: Pegasus News to Become Wired Local

By: Robert Decherd

Robert Decherd — Fri, 30 Oct 2009 16:53:57 +0000

Mr. Sigh what do you expect? Pegasus is under the thumb of an ex Belo guy and every body they have hired lately is from Belo.

I know they had to make sacrifices to stay alive, but I liked it better when Mike Orin was in control. It is a shame they could not find the money that would let them run it their way. Then they could have hit it big or gone out in a blaze of glory but would not die a long slow death of mediocrity.

By: Sigh

Sigh — Thu, 29 Oct 2009 22:36:22 +0000

Pegasus sounds more like Belo these days.

By: Tom

Tom — Thu, 29 Oct 2009 19:10:01 +0000

I liked Pegasus News, but understand why it needs to be changed. Wired Local? Might want to check the wiring before firing it up.

By: St. Benedictine

St. Benedictine — Thu, 29 Oct 2009 17:38:05 +0000

Billusa99: I’ve been wondering about seeing that “beta” tag this long, too.

Gots me to thinking. Perhaps it’s a way of letting us know that all of life … is just a beta test.

More likely, it means that D doesn’t really trust the people that designed and built this thing. They know too much.

By: S.E.

S.E. — Thu, 29 Oct 2009 17:37:59 +0000

Am I hearing the sound of legal eagles at Wired sharpening their talons?? After following Pegasus for so long, this just seems like a Dumb Move™.

By: Wes Mantooth

Wes Mantooth — Thu, 29 Oct 2009 16:23:44 +0000

I’ll bet it pops into the minds of the lawyers for Conde Nast.

By: Jason Heid

Jason Heid — Thu, 29 Oct 2009 16:19:22 +0000

Billusa99: Plugging “DFW” in front of “Wired Local” does not a strong, personal connection in my mind make. I live in Dallas, more precisely Oak Lawn. I don’t live in “DFW.” It’s better than not putting anything in front of Wired Local, but I’m willing to bet that when the new site launches the name you’ll see real big, the brand name they’re trying to establish, is the “Wired Local” part, with “DFW” someplace small nearby.

By: Jason Heid

Jason Heid — Thu, 29 Oct 2009 16:13:49 +0000

Billusa99: From my own experiences hearing from readers in Oak Cliff and Preston Hollow, I don’t think that the Advocate’s use of generic names “does quite well” outside their East Dallas home base.

VMS and St. Benedictine: Great points about “Wired.” Honestly it didn’t pop into my mind, but you’re right that it should have.

By: St. Benedictine

St. Benedictine — Thu, 29 Oct 2009 16:01:43 +0000

Perhaps more importantly, doesn’t “Wired Local” sound like some regional franchise of Wired magazine? A back-of-the-pages index for finding these techno-gizmos in your backwoods area? Of course, maybe the former-Pegasii WANT that Wired association, any association that could rub off on their site.

Makes you wonder what the Wired magazine folks think.

By: vms

vms — Thu, 29 Oct 2009 16:00:15 +0000

Re: is “Wired Local” already a brand name with an approaching expiration date?

No, it’s the already the brand name of a computer/technology magazine and online site, minus the “local.”

But this isn’t the Wired technology people doing this, right? If it is the Wired folks, good name. If not, new name = fail.

I try to find the bright spots in rebranding. Didn’t work this time.