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D Magazine Logo Bedazzles Downtown Dallas

Posted on September 29th, 2009 11:39am by Tim Rogers
Filed under Advertising, Architecture

The “print product” and deadlines associated therewith kept me from attending a test this morning downtown of our logo hanging on our new building, St. Paul Place. But an alert FBvian sends in this picture, taken moments ago. I think the test logo is made of canvas. The real thing will be Naugahyde.

15 Comments to “D Magazine Logo Bedazzles Downtown Dallas”

James @ September 29th, 2009 at 11:42 am

Looks classy! The red really pops off the glass…
towski @ September 29th, 2009 at 11:42 am

I’m very concerned that this will ruin the view from Turrell’s Tending, (Blue).
Brandon @ September 29th, 2009 at 11:45 am

That will be quite a site! Will it be on all four sides?
Bethany @ September 29th, 2009 at 11:48 am

Does it have sparkles?
Gadfly @ September 29th, 2009 at 12:39 pm

Who gets the office window looking out onto the backside of this sign? Wick?
Gadfly @ September 29th, 2009 at 12:46 pm

As a graphic designer, who has learned many a trick from The Richards Group, I suggest that the “D” needs to be nudged to the right to make it visually centered. The way it is now, the bulk of the sign is too far left.

Or maybe this test was just for readable size and approximate location. In that case, never mind.
Tim Rogers @ September 29th, 2009 at 12:48 pm

@Gadfly: Only a small portion of the sign will be visible from inside. It won’t block anyone’s view. Least, that’s what I’ve been told.
Joshua @ September 29th, 2009 at 12:49 pm

Wick gets the corner office that looks not unlike the Emperor’s in Return of the Jedi
Joshua @ September 29th, 2009 at 12:50 pm

The office, though incomplete is fully armed and operational…
Tim Rogers @ September 29th, 2009 at 1:00 pm

@Joshua: Don’t confuse Wick with Jerry Jones (scroll down).
Joshua @ September 29th, 2009 at 1:14 pm

@Tim Someone needs to make that into a flash cartoon
Robb @ September 29th, 2009 at 1:48 pm

Exciting to be moving into St. Paul Place. Is there a balcony off Wick’s office so he can take his breaks? What floor will you guys be on?
Tim Rogers @ September 29th, 2009 at 2:04 pm

@Robb: We’ll have the top two floors. And if I’m not mistaken, Wick has stopped smoking. During his breaks now, he occupies himself with Sudoku puzzles and circus peanuts. He can enjoy both indoors, without a balcony.
Tim Rogers @ September 29th, 2009 at 2:49 pm

@Gadfly: CORRECTION. Sounds like some salespeople will have their view partially obstructed. But, then, salespeople shouldn’t be in the office. They should be out closing deals.

Isn’t that right, Eric?
JB @ September 29th, 2009 at 5:01 pm

Wow. I guess this means that Wick can finally legitimize all his editorials and commentary about Dallas. Prior to this it seems he was only allowed to comment on The Park Cities. I bet he feels like he’s knocked that chip off his shoulder.