Even for a nationally lauded local magazine that doubled its sales in 2008–and so far this year is up 2 percent in sales over ‘08–this lousy economy has taken a toll. As a result, D CEO, D’s business magazine, is retooling its schedule this year to appear nine times in 2009, instead of 12. (Lower costs, and all that.) Once the music resumes, we’ll get back to monthly publication in 2010. That is all.
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Bummer. I have no doubt that you will come back strong when the economy recovers. You have a great publication with lots of possibilities.
Can you give us an update on why you are cutting back your schedule because you said in January that ad sales were up for that edition. http://frontburner.dmagazine.com/2009/01/12/glenn-hunter-makes-boldest-move-of-2009-so-far/#comments.
Thanks for your insight. Again, great job.