I just got my first communique from something called “the HP Byron Nelson Championship.” That’s gonna take some getting used to.
6 comments
Not sure how any company can justify spending the $$$ it takes to sponsor a PGA tour event when it has laid off thousands of people to stay afloat.
I understand the argument, just not sure how they can justify it.
@ 2:47 pm on February 16, 2009
Hmmm. I’d assume they had a contractual obligation already in place…
@ 3:40 pm on February 16, 2009
The CEO of EDS last year extended the title sponsor role till 2014 I understand. HP has to honor it. The CEO had to know what was coming.
@ 4:01 pm on February 16, 2009
Maybe they could sell the deal to Nestle who could then utilize their Hot Pockets brand for the sponsorship. That way, they could keep all the signage intact. All printed materials would still refer to the “HP Byron Nelson Championship” but announcers could coolly refer to the event as “Nelson’s Hot Pocket.”
IJS.
@ 4:09 pm on February 16, 2009
What’s wrong with the Highland Park Byron Nelson championship?
@ 4:12 pm on February 16, 2009
As long as the check does not bounce, who cares!
It will be interesting to see what kind of people are in tha gallery this year. Past 4-5 years has featured the idiot 972 chris-chris mortgage broker/real estate tycoon types. Uzis, Floozies and Jacuzzis!
@ 4:25 pm on February 16, 2009
FrontBurner® launched in March 2003, the first blog in Dallas run by a media organization. This is where the editors of D Magazine come to waste a tremendous amount of time.
6 comments
Not sure how any company can justify spending the $$$ it takes to sponsor a PGA tour event when it has laid off thousands of people to stay afloat.
I understand the argument, just not sure how they can justify it.
Hmmm. I’d assume they had a contractual obligation already in place…
The CEO of EDS last year extended the title sponsor role till 2014 I understand. HP has to honor it. The CEO had to know what was coming.
Maybe they could sell the deal to Nestle who could then utilize their Hot Pockets brand for the sponsorship. That way, they could keep all the signage intact. All printed materials would still refer to the “HP Byron Nelson Championship” but announcers could coolly refer to the event as “Nelson’s Hot Pocket.”
IJS.
What’s wrong with the Highland Park Byron Nelson championship?
As long as the check does not bounce, who cares!
It will be interesting to see what kind of people are in tha gallery this year. Past 4-5 years has featured the idiot 972 chris-chris mortgage broker/real estate tycoon types. Uzis, Floozies and Jacuzzis!