All This, Just To Sell Sugar Water…

Posted on January 19th, 2009 10:49am by Dave Moore
Filed under Advertising, Business, Drinking, Media

Last we left, I puzzled over how the makers of Dr Pepper thought they could sell Dr Pepper to both the “Frazier” “Frasier” crowd and the “90210″ posse. Now, in the February issue of D CEO, comes Spencer Michlin with his behind-the-scenes story of how Dr Pepper reunited Kelsey Grammer, Lilith (Bebe Neuwirth) and “Frazier” “Frasier” writer Christopher Lloyd for the TV spot. What “doctor” will be featured next by the Pepper People? I’m hoping for this one, who would certainly use the Plano-based soft drink to wash down a handful of prescription whatevers.

20 comments

  1. Dr. Drew?

    @ 10:56 am on January 19, 2009

  2. Trapper John, M.D.

    @ 11:15 am on January 19, 2009

  3. Dr. Dre?

    @ 11:32 am on January 19, 2009

  4. Dr. Zachary Smith

    @ 11:32 am on January 19, 2009

  5. Dr. Teeth…

    you know, front man for The Electric Mayhem?

    @ 11:39 am on January 19, 2009

  6. You got Dr Pepper right (no period, very good), but it should be “Frasier.”

    @ 11:52 am on January 19, 2009

  7. @lalana: Right-o. I knew that looked funny. Let’s not forget about Dr. Strangelove. http://www.imdb.com/title/tt0057012/

    @ 11:59 am on January 19, 2009

  8. Dr Seuss….what would go better with Green Eggs and Ham than…Dr Pepper!

    @ 12:06 pm on January 19, 2009

  9. Doctor Who?

    @ 12:32 pm on January 19, 2009

  10. The Spin Doctors?

    @ 12:33 pm on January 19, 2009

  11. Dr. Johnny Fever: ‘Boooogerrr!”

    @ 12:39 pm on January 19, 2009

  12. is the spot available online?

    @ 1:27 pm on January 19, 2009

  13. oops should have checked youtube

    http://www.youtube.com/watch?v=LHsIbjB5Ck0

    @ 1:29 pm on January 19, 2009

  14. Dr Howard, Dr Fine, Dr Howard

    @ 1:31 pm on January 19, 2009

  15. Dr. Bob Hartley and/or Dr. Jerry Robinson

    @ 1:49 pm on January 19, 2009

  16. Dr. John

    @ 2:23 pm on January 19, 2009

  17. Dr. Sphincter….. I mean Dr. Shrinker.

    @ 2:28 pm on January 19, 2009

  18. Doctor, Doctor, Doctor, Doctor, Doctor, Doctor, Doctor, Doctor, and Doctor

    http://www.youtube.com/watch?v=9Lge2_H_8IQ

    @ 2:30 pm on January 19, 2009

  19. How about that 5th doctor, the one that never recommends anything?

    @ 2:34 pm on January 19, 2009

  20. @Sid Nancy: For duty and humanity!

    @ 2:35 pm on January 19, 2009