Comments on: Is The News Degrading Its Brand?

By: Wick Allison

Wick Allison — Mon, 30 Jun 2008 21:26:50 +0000

Good point,john baxter. If you find somebody who publishes “best lists” that are purely paid for by those listed let me know and I’ll post it.

By: john baxter

john baxter — Mon, 30 Jun 2008 20:22:21 +0000

Seems like it is easier for the general public to figure out these are coupons as opposed to bogus “best lists” that are purely paid for by those listed.

By: brett

brett — Mon, 30 Jun 2008 16:57:08 +0000

direct mail, unless its directly targeted and addressed (and doesnt look like direct mail), is worthless trash that 98% of the public throws away without looking at it once. I never understand why advertisers buy direct mail when the response rate is around 1%.

I get targeted direct mail pieces that I actually read, and sometimes use, and that type of direct mail advertising works.

By: Emilio Velasquez, Jr.

Emilio Velasquez, Jr. — Mon, 30 Jun 2008 16:32:40 +0000

How could the DMN possibly be misusing its brand in ways that detract from its value, Señor Allison?

Only recently the embarrassment of riches that is our DMN enthralled us in lightning succession with Trey Garrison’s hard-hitting exposé of the roles of the funky and the chain in gabacho happiness, with Sophia Dembling’s heart-warming yet sobering account of what it is like to live on three wooded acres in Oak Cliff without even a garbage disposal ($70 at Home Depot, Sophie, and my cousin Angel can give you a good deal installing it!), and with that philosophical analysis of the semicolon we all have been waiting for so patiently.

As you can see, what you want to suggest is just not possible, Señor.

Now, where are our cabras?

Emilio

By: AJZ

AJZ — Mon, 30 Jun 2008 16:32:14 +0000

How much would I have to pay the DMN NOT to put that sloppy, torn, newsprinty piece of crap through my mailslot every week–which I curse, crumple, and carry directly to the garbage (and then wash my hands)? I’m ready to write that check. I don’t take their paper, I don’t live in Dallas, and I don’t yearn for buffalo nuggets. I hate those unwanted, invasive mailers with the heat of thousand suns, and they make me hate the DMN.

By: Jim

Jim — Mon, 30 Jun 2008 16:17:02 +0000

It certainly is wasteful…if you don’t recycle it. But it is a money-maker. All those advertisers are quite happy to get their ads into the mailboxes of hundreds of thousands of people each week.
In fact, the DMN division that produces these (Design Mail) also prints these ad packets for other newspapers outside Texas.
I don’t see how providing a service that advertisers and “many” people utilize is watering down the brand.
The people who poke fun at TDMN always will. The people who read the paper it are not going to think their news is any less newsworthy.
C’mon Wick, you guys shill full page advertorials to doctors and lawyers all the time…advertising makes the world go round.

By: Daniel

Daniel — Mon, 30 Jun 2008 16:16:01 +0000

Are Homeless People Losing Respect in the Eyes of Society?

By: DM

DM — Mon, 30 Jun 2008 16:09:13 +0000

The DMN brand value can’t be lower, can it?

By: brett

brett — Mon, 30 Jun 2008 16:07:06 +0000

I, like everyone else in my building, throw that in the trash every Wednesday…or whenever it comes out. It’s terribly wasteful, as the 30 gallon trash can is full of these things every week.

By: Insider

Insider — Mon, 30 Jun 2008 16:06:15 +0000

LOOKS is no longer published by the Advertising Department. It was taken over by the same crew that produces F!D luxe. In fact, a former D Beauty staffer (Jessica Elliott) is now the editor.