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	<title>Comments on: Keeping Up Our (High-End) Spirits</title>
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	<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/</link>
	<description>FrontBurner® has been called the best blog in Dallas (repeatedly), a snarky celebration of ignorance, and a daily conversation about Dallas among the editors of D Magazine.</description>
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		<item>
		<title>By: JNJ</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34281</link>
		<dc:creator>JNJ</dc:creator>
		<pubDate>Thu, 26 Jun 2008 22:25:57 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34281</guid>
		<description>Makers Mark is a HIGH-END brand?</description>
		<content:encoded><![CDATA[<p>Makers Mark is a HIGH-END brand?</p>
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	<item>
		<title>By: wm</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34252</link>
		<dc:creator>wm</dc:creator>
		<pubDate>Thu, 26 Jun 2008 20:53:34 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34252</guid>
		<description>someone remind me to buy lots of bourbon 5 1/2 years from now</description>
		<content:encoded><![CDATA[<p>someone remind me to buy lots of bourbon 5 1/2 years from now</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: the cynic</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34246</link>
		<dc:creator>the cynic</dc:creator>
		<pubDate>Thu, 26 Jun 2008 20:33:20 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34246</guid>
		<description>score: MP! That&#039;s gotta be the line of the day!</description>
		<content:encoded><![CDATA[<p>score: MP! That&#8217;s gotta be the line of the day!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: MP</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34242</link>
		<dc:creator>MP</dc:creator>
		<pubDate>Thu, 26 Jun 2008 20:23:16 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34242</guid>
		<description>amandacobra, I&#039;ve gotten on a lot of things after having a few.</description>
		<content:encoded><![CDATA[<p>amandacobra, I&#8217;ve gotten on a lot of things after having a few.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: amandacobra</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34232</link>
		<dc:creator>amandacobra</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:57:27 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34232</guid>
		<description>Because everyone knows that classy drunks get on the internet when they&#039;ve had a few.  Right?</description>
		<content:encoded><![CDATA[<p>Because everyone knows that classy drunks get on the internet when they&#8217;ve had a few.  Right?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: For the record</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34231</link>
		<dc:creator>For the record</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:56:11 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34231</guid>
		<description>And when the agave plantations in Mexico convert, belatedly, to corn for ethanol, the tequila market will implode. Blue agave takes 8-10 years to reach maturity, and the individual plants are cut apart for the process. So we&#039;ll have many years without tequila. Then the inevitable world rejection of corn-based ethanol will leave the former tequileros broke, so many more years will pass without tequila. All we&#039;ll have are those bottles of flavored tequila, an abomination that will survive even the demise of the current crop of $30K millionaires.

Have a shot today - salud!</description>
		<content:encoded><![CDATA[<p>And when the agave plantations in Mexico convert, belatedly, to corn for ethanol, the tequila market will implode. Blue agave takes 8-10 years to reach maturity, and the individual plants are cut apart for the process. So we&#8217;ll have many years without tequila. Then the inevitable world rejection of corn-based ethanol will leave the former tequileros broke, so many more years will pass without tequila. All we&#8217;ll have are those bottles of flavored tequila, an abomination that will survive even the demise of the current crop of $30K millionaires.</p>
<p>Have a shot today &#8211; salud!</p>
]]></content:encoded>
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	<item>
		<title>By: Long Memory</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34226</link>
		<dc:creator>Long Memory</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:37:44 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34226</guid>
		<description>That just means there&#039;s more Early Times for me.</description>
		<content:encoded><![CDATA[<p>That just means there&#8217;s more Early Times for me.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marci</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34220</link>
		<dc:creator>Marci</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34220</guid>
		<description>I was actually reading a story about this the other day....high end bourbon is made from corn (at least 51%)...each barrel has to be aged 6 years before its ready to drink...so in 6 years, we will see a drastic increase in the price of bourbon....i just thought that was interesting.</description>
		<content:encoded><![CDATA[<p>I was actually reading a story about this the other day&#8230;.high end bourbon is made from corn (at least 51%)&#8230;each barrel has to be aged 6 years before its ready to drink&#8230;so in 6 years, we will see a drastic increase in the price of bourbon&#8230;.i just thought that was interesting.</p>
]]></content:encoded>
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	<item>
		<title>By: Tim Rogers</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34218</link>
		<dc:creator>Tim Rogers</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:16:33 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34218</guid>
		<description>But you know what? High-end spirits advertising is down--at least in print. Our ad department recently compared sales in categories (auto, travel, health, etc.) with our numbers from last year. Liquor was down the most. Per usual, blame the web.

From this &lt;a href=&quot;http://www.nytimes.com/2007/06/22/business/media/22adcol.html&quot; rel=&quot;nofollow&quot;&gt;NY Times article&lt;/a&gt;: &quot;[M]arketers of alcoholic beverages are joining a lengthening list of purveyors of consumer products that are devoting more of their ad budgets to digital media.&quot;</description>
		<content:encoded><![CDATA[<p>But you know what? High-end spirits advertising is down&#8211;at least in print. Our ad department recently compared sales in categories (auto, travel, health, etc.) with our numbers from last year. Liquor was down the most. Per usual, blame the web.</p>
<p>From this <a href="http://www.nytimes.com/2007/06/22/business/media/22adcol.html" rel="nofollow">NY Times article</a>: &#8220;[M]arketers of alcoholic beverages are joining a lengthening list of purveyors of consumer products that are devoting more of their ad budgets to digital media.&#8221;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: publicnewssense</title>
		<link>http://frontburner.dmagazine.com/2008/06/26/keeping-up-our-high-end-spirits/comment-page-1/#comment-34216</link>
		<dc:creator>publicnewssense</dc:creator>
		<pubDate>Thu, 26 Jun 2008 19:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://frontburner.dmagazine.com/?p=15559#comment-34216</guid>
		<description>You&#039;d think that would be on the web site since it&#039;s the kind of news that would help us &quot;live better here&quot;.</description>
		<content:encoded><![CDATA[<p>You&#8217;d think that would be on the web site since it&#8217;s the kind of news that would help us &#8220;live better here&#8221;.</p>
]]></content:encoded>
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