Rock ‘n’ Roll CEOs

We know that Blockbuster is revamping stores to become cool hangouts, but it looks like CEO Jim Keyes is really trying to be popular with the kids: He’s throwing down a Guitar Hero challenge. Keyes and Mayor Leppert are calling for local CEOs and notables to pony up $5,000 for six-minute spots in the 24-hour marathon Dallas CEO/Celebrity Guitar Hero Challenge—the event benefits Education is Freedom and starts at 3 p.m. May 16 at the Blockbuster on the corner of Lemmon and McKinney in Uptown. Regular folks can enter for $5 and compete for prizes; the CEO/celeb who raises the most cash wins the contest.