Discrimination! Morning News Shuns Our ZIP Code

Time to rag a little on The Dallas Morning News, just because we haven’t in awhile. We live in Lake Highlands, apparently not in one of the primo ZIP codes where subscribers receive the monthly “F!D Luxe” publication delivered with their paper. While a nice lady in the DMN circulation department says they’ll bring a “Luxe” to us if we phone and ask, why don’t those of us in the non-primo ZIP codes get a break on our annual subscription rate, since we’re paying the same as subscribers in the primo codes, but not getting 12 fat “F!D Luxes” delivered with our papers? And another thing: We’ve never received the Lake Highlands “Neighbors Go” insert with our Saturday paper, and neither have our neighbors. Didn’t the DMN get in trouble over this sort of thing a while back? Anyone else with similar experiences?

17 Comments to “Discrimination! Morning News Shuns Our ZIP Code”
  • wishing to remain anonymous

    I’m 75080, and this was happening. I don’t subscribe anymore… I prefer the easy to use friendly dallasnews.com website. (That was sarcasm…) If there is a Neighbors Go section, I buy it at Starbucks, same with Luxe.

  • DFWPotentate

    Maybe the Morning News is trying to politely tell you that you live in the ghetto OR that your neighborhood is about to be ghetto.

    Wake up and smell the declining property values.

  • Enrique De La Fuente

    Who needs the DMN when you have D Magazine, DallasBlog, Dallas Observer, Dallas Business Journal, Cliff Dweller, Pegasus News, DallasProgress, UnFair Park, Frontburner, and (please fill in the blanks)?

  • allison

    You’re what they call a “geographically undesirable.”

    I live around the corner from the Mansion so we have stacks and stacks and stacks and stacks of them dropped at the building’s front door. You want me to bring you one?

  • Dooner

    I knew that Wick didn’t pay you guys much, but . . . Seriously, I didn’t know any part of LH was undesirable to advertisers.

  • Gwyon

    Isn’t this the People Newspapers business model?

  • Huh

    The DMN is a joke. Ever read through it and a NY Times at the same time? Most of their stories are canned from there and the AP and they try to pull it off as their own.

  • Rawlins

    Enrique, in all due respect, if you think that’s a balanced media diet, here’s a can of Pepsi Plus and a back issue of National Review.

    As for zip code bias? Try living in 75227.

  • Lee, Dallas, Texas

    When we moved from University Park to Lakewood, we found that Paper City is no longer delivered, not that I miss it.

  • Anne

    I live in Lake Highlands, Glenn, on one of the “L” streets and I get Luxe and Neighbors Go, but Neighbors Go seems more oriented to Richardson. Because we’re in the Richardson school district, I think they automatically believe we’re more interested in Richardson than Dallas. I can’t remember when I was last in Richardson.

  • Public School People

    “D’s” cousin People Newspapers snubbed my community a few years back when it made the strategic decision to focus on “leadership class.” That meant no longer reporting on W. T. White news but continuing coverage of all private schools that ironically rest within our attendance zone - Jesuit, Hockaday, Parish, Good Shepherd, ESD and so on….

    So go cry on Reid Slaughter’s shoulder.

  • trf

    75225. GEt it all. My problem is that I have the supposed weekend subsciption. DMN has kinldy expanded my weekend to include Thursday and Monday. And all I wanted was the Sunday edition only.

  • Kinsey

    There’s always a big stack of F!D Luxe available for free at my gym. So maybe your subscription dollars are providing free papers for the rest of us…

  • OakCliff

    Wait, you should pay MORE for your subscription because you have fewer advertisers “subsidizing” your print edition.

  • patti haskins

    75228 here, no extras delivered to our house.

  • Cooper

    I’ve had a similar experience, but with Lakewood People (which is part of your empire). I’m in “The C Streets” and the paper is thrown throughout most of our neighborhood. For some reason, they stop at Loving, a very small side street that doesn’t signify any sort of economic or demographic change in our neighborhood. I live four houses east of Loving — so no paper for me!

    I called the paper a few months ago to ask about it and was told that the distribution area for Lakewood People stopped at Loving as a matter of design, not out of any error or laziness on the part of the thrower. They throw the paper to 12 of our 18 blocks, so it makes no sense to me why our six blocks are left out.

  • HYJ

    The Dallas Morning News wont deliver the Sunday New York Times to 75233, Kiestwood Estates. Blows. Love them magazine insertions.

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