Kimberly-Clark Really Cares About Your Behind

Are you paying enough attention to your bottom? More importantly, are you being considerate of your seat? Kimberly-Clark, makers of Cottonelle, is expected to spend nearly $100 million in an ad campaign this year to raise awareness of our collective kindness to our collective bottoms. (So says Adweek.) Included in that campaign is a touring bus called the Cottenelle Comfort Haven, which includes yoga tips, comfort products, and chair massages. Those massages are for your back and neck, I assume. But then, we all know what happens when you “assume.”