‘Stagers’ See Silver Lining in Housing Slowdown

This might be more appropriate for DallasDirt, but I learned last night that there’s a nice upside to the housing/subprime fallout–for some in business, at least. Dallas home “stager” Ann Schooler–basically, she spiffs up empty or tattered for-sale houses with cool furnishings so they’ll move faster–said at a party in Preston Hollow that her business has actually increased as home sales have slumped. Today’s sellers are seeking any edge they can find, it seems, and Ann’s Schooler, Kellogg & Co. provides a big one. Schooler’s handiwork was all around us at 5031 Deloache Avenue–a 15,400-square-foot, for-sale mansion she’d decorated with stuff like Flemish tapestries, even wrapped bars of French milled soap in the bathrooms. You can have the place for $8.6 million.

2 Comments to “‘Stagers’ See Silver Lining in Housing Slowdown”
  • Gwyon

    “Said at a party” is some of the most rock-solid sourcing I’ve ever seen on FrontBurner.

  • Candy Evans

    Oh bite it, Gwyon: I have learned more at parties (especially when the wine floweth) than I have from any sober, pucker faced source interview. And Glenn you are absolutley correct — they are staging homes from the $3 million dollar level to $300,000. There’s even an association of home stagers. Feng Sui is also a hot topic in pre-sales prep…and on the party circuit.

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