Do Not Say “Lipo in a Box” Unless Connie Elder Says It’s Okay

Connie Elder is a Nashville-based businesswoman who runs Connie Elder International, sellers of ladies undergarments. Her products recently appeared on Oprah, which had no impact at all on demand for her goods. That previous sentence was meant to be sarcastic. The huge demand has inspired Elder to protect her trademarked brand of Shapewear “Lipo in a box.” All of that is well and good, unless you operate Dallas-based Herroom.com. If that’s the case, Elder will see you in court.