Memory-having FBvians will remember our mentions of BoardFirst.com, the site that sold A group boarding passes for a mere $5. And a memory is what Boardfirst.com is today. They’ve thrown in the towel. “Upstart David” Southwest has officially become an establishment Goliath, crushing the fledgling site. And in a possibly ironic twist, Boardfirst .com founder Kate Bell predicts Southwest will probably take her idea and adopt it — selling those A group passes themselves.