Boomer Fatter

You want gratuitous mentions of your promotion on FrontBurner? Here’s a two-step plan to make that happen.

1. Involve the No. 3-ranked powerhouse that is the University of Oklahoma football squad.

2. Involve fresh-baked foodstuff.

The good folk at Sprinkles followed this gameplan well. It’s as though their PR team scripted the company’s first 20 plays today. This promotion is a touchdown. Erin Andrews should be sideline reporting from my desk as we speak. (I’ve got a whole bag of these.) The not-so-full release (quit editing my posts, Tim):

Sprinkles, coinciding with the Red River Shootout and for two days only (Friday, October 5 and gameday, October 6) will feature two signature cupcakes celebrating the OU-Texas game, Longhorn Vanilla (vanilla cake with vanilla buttercream frosting) and Big Red Velvet (red velvet cake and cream cheese frosting). Total proceeds from the sale of each goes to Children’s Medical in Dallas and Children’s Medical Research Institute at OU, respectively. So, Texas fans, be sure to eat it.