RE: Stars Billboard Suggestion

A hundred and fifty years ago I worked for the Dallas Black Hawks hockey team. We worked and played at the State Fair Livestock Coliseum, a building we fondly referred to as “the blue modern.” Anywhoo, this Stars campaign got me to thinking about some of the tricks we had to pull to put butts in the seats. Ten-cent beer night always pulled in at least 7,000 drunks but Hockey Bingo never emerged as the sexy promotion we imagined it to be. We were young, restless, and bored. That was until my boss, Mr. Eric Nadel, now the veteran voice of the Texas Rangers, picked up the phone and called the Richards Group. They were also young, restless, and bored. They came up with a nifty TV campaign and a slogan that won lots of awards. It is the perfect tag line for hockey in Dallas. I’ve got a bottle of wine on my desk for anyone out there that remembers it. And Dallas Stars management, I’ll share it with you for about $20,000 plus points. BTW, Google will not help you and I’m sure nobody at the Richards Group has a clue. But I still have evidence. On your mark, get set, charge.