RE: THE MISSING “U” BILLBOARDS

Ad campaigns that require over-explaining are about as effective as jokes that require the same: “See, the chicken is on one side of the street. For some reason, the chicken chooses to move, via walking or some other mode of transportation, to the other side of the street. The reason and thought-process behind such a decision–the impetus, if you will–is the area wherein the comedy resides. Ergo, ha. Ha ha, in fact.”