LIKE TIM DUNCAN, STATE FARM USES THE GLASS

Because of people like you, people who read FB and spend more time online than before a television or newspaper, advertisers have become increasingly desperate to get their message across. Advertisers like State Farm. It has plugged a billboard onto the backboards of 40-odd college arenas. Greg Brown is the president of Learfield Communications in Plano, which represents 32 schools in their dealings with marketers. He says:

State Farm was very sensitive about the schools [that did this]. The college landscape is a much more reserved landscape than NASCAR.

Right. Because if it weren’t, the next UCLA-USC tilt would be sponsored by SpongeBob SquarePants.